Awards:
Cannes Lions: Bronze
Cannes Lions: Shortlist
We created a tool which matched the roads of the UK to the roads of the Tour de France. Meaning anyone can ride a Little Bit Of The Tour.
We created a new brand platform for Proper and launched their lentil chips range. We came up with the idea of ‘Done Properly’; an attitude and philosophy that shows just how much work goes into creating a Proper Chip. The film ran on TV, Cinema and online.
Directed by Jack Brown @ BlinkInk.
This campaign was a proactive idea we took to client and convinced them to make. Launched during London Fashion Week September ‘23.
A new product innovation from Purdey’s. PurDyes; a limited edition sustainable fabric dye made from waste fruit. We set a team of influencers the challenge to use PurDyes to upcycle second hand clothing into new outfits and extend the lives of those items. Hundreds of sets of the dyes were given away through influencer and brand social channels, encouraging people to upcycle for themselves.
Using food waste to fight fast fashion.
When people think of Argos, they think of kids birthday presents and replacement toasters. But they have beautiful Habitat homeware, furnishings, electronics, and more. They’re the second biggest retailer of Apple, the first being Apple itself - who knew?
So, we created a new brand platform; ‘There’s More to Argos’, and launched it with our new ambassadors; Connie & Trevor. Subverting preconceptions of Argos and using the toys everyone knows us for, to advertise the things they don’t.
The campaign features three TV adverts, a load of sponsorship idents, print and outdoor, a TikTok campaign called ‘ASMRgos’ and a whole load more.
TVC’s directed by James Rouse @ Biscuit Filmworks.
Idents directed by Ben Cronin @ Untold Studios.
Photography by Aleksandra Kingo @ Angela Woods.
Amplifund is a charitable initiative from the Gay Times which supports queer media outlets in countries where it’s illegal or dangerous to be LGBTQ+. An initiative that aims to give queer people a voice.
We were the lead creatives on Amplifund for about two years from launching it and produced three campaigns with them - you can click and scroll through the first two campaigns here.
A follow-up to the launch campaign celebrating all of the little moments that make Christmas special. Launched with a 90” TV commercial, and each of the scenes was expanded to its own individual, product-focussed 20” spot.
The campaign was fully integrated with plenty of print, digital and activations.
Directed by Gary Freedman at Independent.
Photography by Hannah Maule-Ffinch at Germaine Walker.
Brexit’s coming. The end of the world is nigh. British business will go to pot. So now’s a pretty good time for HSBC to remind Britain and its businesses that staying open to the world and all its opportunities is the best way to stay, well, open.
Richard Ayoade delivers it in his own inimitable way, in the third in a series of tv ads featuring him. The campaign is fully integrated and features TV, print, digital and ambient.
Directed by Adam Gunser at Darling.
Photography by George Logan.
Headbomz was created as a way to encourage children to open up about their worries – instead of bottling them up until it feels like their head will explode.
We partnered with award winning children’s author, Oisín McGann, to create ‘Wreckin’ Yer Head’. A book which not only entertains, but also educates kids about mental health. To get them excited for its launch, we created a nation-wide assembly where a film was live-streamed into schools and the lovely Ryan Tubridy and Oisín McGann brought the book to life. We also created OOH, press, digital and radio.
Currently on it’s third print run, over 60,000 pupils requested a copy of the book and thousands more were sent out to classrooms across Ireland to ensure every year 5 and 6 class has a copy. It’s also a free e-book, a curriculum lesson plan and a free book in Vodafone stores.
*This campaign resulted in the highest earning quarter in Skoda's history.
People buy Skodas because they're the rational option, the smart choice. But nobody has any affinity or affection for the brand.
We came up with a whole new positioning for the brand, a way to show off the attitude of the people who drive them. A way to make them aspirational. These are the people who don't care about a badge or a logo. The people who do what makes them happy and carve their own path in life. These are the people who are Driven By Something Different.
'The Climb' Directed by Martin Krejci at Stink.
Stills by Tino Pohlmann.
In the UK around 75% of 40 year olds believe financial security is the most desirable aspiration in life. But life is about more than a big bank account. So we decided to challenge society’s definition of wealth.
We partnered with The Sunday Times to create The Alternative Rich List, a sixteen page magazine supplement.
A collection of people that lead extraordinary, fulfilling, happy lives; people who are driven by something different. A celebration of the kind of lives we wish to lead. Redefining wealth one story at a time.
Illustration by Rose Blake.
